The ncdaum Group emerged from the entrepreneurial activities of the company's founder, Nils Christian Daum, and its operational roots lie in international direct-to-consumer online trade. The basic idea behind the formation of the group was to bundle resources between the portfolio companies in order to enable efficient international business. Following the successful sale of subsidiaries, the ncdaum Group is now also increasingly acting as an investor in various asset classes.
Operationally, the group is particularly active in its traditional core business of online trading and, through its subsidiary Alloi-Brands GmbH, develops so-called direct-to-consumer (D2C) brands from their inception to internationally successful companies. In addition to its own start-ups in e-commerce, the ncdaum Group participates as an active investor in various fast-growing e-commerce companies from Europe and the USA and can also offer valuable operational assistance through its own know-how and a resilient international network.